Post by account_disabled on Dec 2, 2023 5:27:03 GMT -5
My second blog, however, was my professional blog: when I opened it I knew that other blogs on copywriting and content existed, but I needed this other blog and I wanted to write about content in my own way. Readers: We know our audience Niche and audience are linked to each other, which is why I believe it is not that difficult to understand who our readers should be. If we open a blog about craft beers, who could our audience be? And if we open one about superheroes, who will our readers be? The situation for the company blog is identical: the readers will be our customers and potential customers. It is to them that we turn. We want to maintain our clientele and transform potential customers into actual customers.
The categories: the topics covered in the blog Choosing blog categories isn't always easy. We are often tempted to create them without thinking about it, perhaps without paying attention to the semantics, to the true main theme of the blog. Here's what we must always keep in mind: the main theme. What defines our blog. The categories of the #blog are like the Phone Number Data organs of the human body: together they give life to the entire system. CLICK TO TWEET In my second blog, now closed, I wrote mainly about content. Content marketing was the main theme of the site and the attached blog. So I chose to talk about: Copywriting Storytelling and communication Contents Blogs and blogging I also had a category for blog news: it seems like an excellent idea to me for managing posts that concern the blog but not directly the main topic.
Editorial content policy: how and what to publish Every blog must have rules, let's call them guidelines on content creation . Here you know what I'm talking about. If one day I published a post about the political elections, how would it be? But this is only a limited example and perhaps not even a very good one. Let's take a corporate blog: do you think it can really publish anything that falls within its niche? Also the name of the customer who disputed an order? For me there are 4 main points to consider: Who is writing? It's a fundamental question for a company that wants to open a blog. For me there are two alternatives: contact a web writer or train some employees. What to say about the company and what not : I mentioned this before.
The categories: the topics covered in the blog Choosing blog categories isn't always easy. We are often tempted to create them without thinking about it, perhaps without paying attention to the semantics, to the true main theme of the blog. Here's what we must always keep in mind: the main theme. What defines our blog. The categories of the #blog are like the Phone Number Data organs of the human body: together they give life to the entire system. CLICK TO TWEET In my second blog, now closed, I wrote mainly about content. Content marketing was the main theme of the site and the attached blog. So I chose to talk about: Copywriting Storytelling and communication Contents Blogs and blogging I also had a category for blog news: it seems like an excellent idea to me for managing posts that concern the blog but not directly the main topic.
Editorial content policy: how and what to publish Every blog must have rules, let's call them guidelines on content creation . Here you know what I'm talking about. If one day I published a post about the political elections, how would it be? But this is only a limited example and perhaps not even a very good one. Let's take a corporate blog: do you think it can really publish anything that falls within its niche? Also the name of the customer who disputed an order? For me there are 4 main points to consider: Who is writing? It's a fundamental question for a company that wants to open a blog. For me there are two alternatives: contact a web writer or train some employees. What to say about the company and what not : I mentioned this before.