Post by account_disabled on Feb 12, 2024 23:45:21 GMT -5
They are considering purchasing a home and need to continue communicating to build an audience. And after the end of the self-isolation regime, they will come to see the surroundings and apartments. If you do not work with the audience now and quickly adapt to new realities and demands, then the business will have a period of downtime. Trend Changing media consumption. Due to COVID- , people have more time - because they are spending it at home.
In this regard, the demand for video content is growing. In Costa Rica Email List general, there is a resplit in favor of online, but within digital, preferences and, accordingly, the distribution of budgets are changing. For example, there is a partial redistribution of the budget from outreach media placements in favor of OLV. In the current situation, it is not worth working with a very wide scope and for the future. In the same OLV, you can first launch campaigns for broad targeting (for example, “real estate”), then segment audiences and “catch up” with these segments using retargeting.
In this way, we increase the frequency of contact and “don’t let go” of our audience. contextual advertising In general, now you need to work as much as possible with search traffic. You can expand the semantics: in our practice, we have added queries related to real estate investments. In practice, this gives good results comparable to the level of geo-queries. The share of mobile traffic is growing, with changes in consumption patterns.
In this regard, the demand for video content is growing. In Costa Rica Email List general, there is a resplit in favor of online, but within digital, preferences and, accordingly, the distribution of budgets are changing. For example, there is a partial redistribution of the budget from outreach media placements in favor of OLV. In the current situation, it is not worth working with a very wide scope and for the future. In the same OLV, you can first launch campaigns for broad targeting (for example, “real estate”), then segment audiences and “catch up” with these segments using retargeting.
In this way, we increase the frequency of contact and “don’t let go” of our audience. contextual advertising In general, now you need to work as much as possible with search traffic. You can expand the semantics: in our practice, we have added queries related to real estate investments. In practice, this gives good results comparable to the level of geo-queries. The share of mobile traffic is growing, with changes in consumption patterns.