Post by account_disabled on Dec 26, 2023 23:00:31 GMT -5
I the result of a thorough research on the ideal type of customer for a business. The process of creating this profile involves assigning some financial demographic psychographic or behavioral indicators to a fictitious actor who represents the ideal client of the business. This profile helps you to understand the right audience thus having the opportunity to customize the Content Marketing strategy according to the profile of the ideal client.
Here is an example of a Buyer Persona for a Coffee Shop content marketing strategy buyer persona You can also create your own Buyer Persona with the help of this free tool offered by Phone Number List HubSpot. Target audience location Once the ideal customer profile is created you get the necessary clues to establish the places where the target audience spends most of their time how much time they spend in these places and how they choose to spend this time. Of course the locations can also be physical but today we will focus on the digital locations where the target audience can be found thus reaching step in setting the Content Marketing strategy Establishment of distribution channels.
Once you have created the ideal profile and established the places where the target audience spends most of their time establishing the promotion and distribution channels of the content is a piece of cake. In digital the most popular platforms are social networks such as Facebook Instagram Twitter LinkedIn Youtube or Tik Tok. Also Google is perhaps the most important platform through which you can reach the target audience. Choosing the types of content to be used There are many types of content available and ready to be integrated into the strategy to achieve your goals in a Content Marketing campaign. Of these we only mention Blog articles advertorials Press Releases Ebooks .PDF files White Papers large .PDF files Images Video .GIF Podcasts Newsletter To obtain the best results the choice of the most suitable types of content must take into account the profile of the ideal client the type of platform but also the stage at which the potential client is in the Content funnel Marketig you probably noticed in the presales funnel shown above on the left side effective content types in each stage of AIDA.
Here is an example of a Buyer Persona for a Coffee Shop content marketing strategy buyer persona You can also create your own Buyer Persona with the help of this free tool offered by Phone Number List HubSpot. Target audience location Once the ideal customer profile is created you get the necessary clues to establish the places where the target audience spends most of their time how much time they spend in these places and how they choose to spend this time. Of course the locations can also be physical but today we will focus on the digital locations where the target audience can be found thus reaching step in setting the Content Marketing strategy Establishment of distribution channels.
Once you have created the ideal profile and established the places where the target audience spends most of their time establishing the promotion and distribution channels of the content is a piece of cake. In digital the most popular platforms are social networks such as Facebook Instagram Twitter LinkedIn Youtube or Tik Tok. Also Google is perhaps the most important platform through which you can reach the target audience. Choosing the types of content to be used There are many types of content available and ready to be integrated into the strategy to achieve your goals in a Content Marketing campaign. Of these we only mention Blog articles advertorials Press Releases Ebooks .PDF files White Papers large .PDF files Images Video .GIF Podcasts Newsletter To obtain the best results the choice of the most suitable types of content must take into account the profile of the ideal client the type of platform but also the stage at which the potential client is in the Content funnel Marketig you probably noticed in the presales funnel shown above on the left side effective content types in each stage of AIDA.